Plus Magazines

Who Reads Sunset?
Sunset celebrates the promise of the West. It covers travel, garden, home, and food, guiding readers to experiences and advantages only the West can offer. Sunset provides foolproof yet adventurous recipes, step-by-step gardening information, ingenious designs for homes and outdoor-living spaces, and travel discoveries for day trips and weekend escapes. It inspires its audience with new ideas and show them how they can easily make them their own. Sunset focus on serving homeowners in the 13 Western states, with content customized into five editions: Northern California, Southern California, Northwest, Mountain, and Southwest. Localized content for each edition includes a five-page Weekend Guide and garden advice tailored to the distinct growing conditions in each area.

What You Can Expect in Each Issue:

• Weekend Guide for 5 different regions: What to do close to home right now: city day trips; new shopping and dining experiences; hiking and other outdoor activities; romantic getaways and quick vacations.
• Taste Journey: The top food/travel destination each month, from a great seafood joint to a stellar sparkling winery.
• Design That Works: What makes a great outdoor living space? We break it down.
• Garden Checklist: How to keep your garden thriving each month.
• Natural Home: Innovative, eco-friendly home decor and remodeling ideas.
• Fast & Fresh: Delicious dishes, ready in 30 minutes.
• Wine in the West: Perfect pairing ideas and the best bottles to buy.
• Features: An in-depth look at how to experience the best of the West, such as “The Last Great Ski Resort, “Secret Grand Canyon,” “Lavender Fields of Dreams,” or “Western Wine Awards.”

Magazine Layout:
Sunset’s photos and design elements work together to invite readers to get out and experience the West for themselves: to visit the destinations, grow the gardens, cook the food. Photographs are simultaneously inspirational and informative; “Design That Works” departments draw out specific takeaway lessons from the photos. Functional maps in each month’s Weekend guide make it possible for readers to grab the issue and go. Step-by-step photos and captions spell out how to lay a gravel path or carve a turkey. .

Click on any image below to see select pages from Sunset:

Contributors:
Sunset is written by people who live in the West for people who live in West. Our staff writers are recognized experts in Western travel, garden, home and remodeling, food and wine. Major voices in the West, such as Jane Smiley or Tobias Wolff, are sometimes invited to share their perspectives.

Past Issues:

Comparisons to Other Magazines:
Sunset is both honest and inspirational. Its ideas and recipes are tested and refined in the contributors’ own travels, test kitchen, test garden, and Idea Houses. Unlike other lifestyle magazines, Sunset is not for “armchair readers.” The stories are written for people who want to get out and do: go, garden, build, and entertain.

Advertisers:
Advertisers are a mix of major brands such as airlines, cruise lines, wine makers, and manufacturers of remodeling materials, looking to reach the active, engaged Westerner. Unique to Sunset is the regional “Travel Directory,” which delivers information and special offers from local destinations.

Awards:

• 2007 Maggie Award (from Western Publications Association): Best regional or state magazine
• 2007 American Graphic Designer Award for Sunset Outdoor Living
• 2007 Horticultural Communication Award to Sunset Garden Editor Kathleen Brenzel

Who Reads EatingWell?
What’s for dinner? Is it healthy? Is it easy? If you ask these questions, EatingWell is for you. The magazine “Where Good Taste Meets Good Health,” EatingWell delivers the information and inspiration its 350,000 paid subscribers need to make healthy eating a way of life with great, easy recipes (most take 45 minutes or less), the latest nutrition science, gorgeous photos and crisp, evocative prose.

What You Can Expect in Each Issue:

• Fresh: News from the world of food.
• Healthy in a Hurry: Fantastic, quick recipes that meet our strict nutrition parameters yet are delicious and simple to make.
• Nutrition News to Live By: Words of advice from top scientists.
• EatingWell by Season: Delicious recipes based on what’s in season and fresh now.
• Special Report: In-depth, award-winning journalism about new findings in nutrition science, where our food comes from and how it is produced.
• Feature Articles: EatingWell examines the connections among food, its origins and its impact on communities. These are some of the recent topics covered in EatingWell features: Do You Really Need Supplements?, The Search for the Anti-Aging Diet, How to Grow Your Own Salads, Why Buffalo Is Back.

Magazine Layout:
EatingWell is rare in that EVERY recipe is accompanied by a beautiful, realistic photo showing what the dish will look like. Luscious photos are part of the brand, along with simple recipes and strong writing.

Contributors:
Award-winning writers (Rachael Moeller Gorman, David Dobbs, Bill McKibben, Rowan Jacobsen) and nutrition science professionals, such as Marion Nestle, Dr. Philip Ades, Brian Wansink, come together in the pages of EatingWell.

Past Issues:

Comparisons to Other Magazines:
Unlike Cooking Light, EatingWell is the only magazine to focus uniquely on the intersection of food and health and “origins”—where the food comes from.

Advertisers:
EatingWell‘s pages are at least 60% editorial. The remaining 40% is paid advertising from companies promoting healthy foods, products and lifestyles, often in the natural and organic space.

Awards:
EatingWell has been named one of the top 3 food magazine for the last 3 years (Folio: Eddie Award). It also won a James Beard Foundation Journalism Award for nutrition reporting in 2008 and an IACP Bert Greene Award for best food essay. The EatingWell Diet was named one of the top 10 best diet cookbooks last year by Health Magazine and CNN.

Who Reads Cooking Light?
Cooking Light is a trusted source for those who want to cook and enjoy healthy, delicious food. Whether you’re in a hurry to prepare a quick and easy dinner tonight or need a game plan for the perfect party, Cooking Light offers nutritious, kitchen-tested recipes for every day living or special occasions. And whether you’re a novice or an adventurous cook you’ll find great food and healthy lifestyle tips in every issue.

What You Can Expect in Each Issue:

• Recipe Index is positioned immediately after the Table of Contents and includes recipe listings by category, including tags for Quick and Easy and Kid-friendly, as well as Staff Favorite recipes.
• Editors’ Dozen is a seasonally oriented selection of 13 fun and healthy food, fitness, and lifestyle items, products, and news.
• Superfast features 20-minute dishes that are simple, fresh, and easy entrées.
• The Stress-Free Zone provides strategies for dealing with everyday stressful situations, such as staying on schedule during a hectic morning, job interviews, medical tests, and more.
• Ask Our Dietician answers to questions from readers about their dietary dilemmas.
• Moves of the Month shows effective, simple workouts, along with gear and nutrition tips.
• Taste Test evaluates food products, such as pasta sauce or soy sauces and recommends those offering the best quality, value, and nutrition.
• Travel explores the flavors of top destinations, such as San Francisco or Atlanta, through its iconic dishes. Includes travel recommendations and recipes that exemplify the area’s cuisine.
• Wine matches favorite foods with appropriate wines. Seasonally chosen with references to recipes in the issue.
• Beauty offers ways to look younger and improve your appearance and well-being.
• Menu Navigator examines popular restaurant foods and helps you make the healthiest choices.
• New Uses for Everyday Ingredients discusses three common pantry ingredients and provides interesting and lesser known uses for each.
• Kitchen is a roundup of useful tools, including equipment, gadgets, and other favorites.
• Dinner Tonight is Cooking Light’s most popular department with 7 time-tested, fast meals with tips and game plans to make life easier. Plus shopping list.
• Nutrition Made Easy features healthy eating tips with recipes devoted to a single topic.
• Cooking Class shows step-by-step methods for making a popular comfort food, and provides ways to build on the basics for more creative variations.
• Recipe Makeover lightens a classic recipe but maintains all the taste of the traditional version.
• Budget Cooking offers recipes that feed 4 for under $10.
• Reader Recipes features the very best recipes from the more than 12 million readers of Cooking Light.
• Kitchen How-To illustrates quick cooking techniques.
• Everyday Vegetarian showcases vegetarian fare that suits the season.
• Recipe Hall of Fame highlights one recipe that is absolutely, positively best of class.
• Feature Articles in Cooking Light offer highly evocative and beautiful photos of food and recipes, and delve in depth with topics ranging from seasonal cuisine to nutrition, and from cooking instruction to profiles of intriguing people in the food world. The entire feature sections in our June and November issues are presented in cookbook format, as well as special sections on how to start the year out right and the best of the holidays.

Magazine Layout:
The new design of Cooking Light features photos with every recipe and a design format that emphasizes light and airy pages, brief text and fun graphics. The food comes alive on the pages thanks to vibrant colors and natural light settings, and cooking technique is made simple with step-by-step instructions that couldn’t be easier to follow. The focus is on reader service, and articles offer tips, shopping advice, nutrition facts, cooking short cuts, and hundreds of helpful bits that make Cooking Light a great learning tool and source of inspiration.

Click on any image below to see select pages:

Contributors:
Cooking Light contributors range from internationally renowned chefs to home cooks. They also include nutrition experts and award-winning science writers. A variety of best-selling cookbook authors and recipe developers are regular contributors, as well.

Past Issues:

Advertisers:
Cooking Light has top 5 advertising categories that reflect the magazine’s editorial focus on healthy living. The top category is food and beverage followed by DTC/OTC, home, travel and beauty.

Awards:
Cooking Light is recognized as a trusted brand with a 22-year heritage. In 2008, Cooking Light received the Media Excellence Award from the American Dietetic Association, marking the first time the world’s largest organization has presented the distinction to a consumer magazine. Over the years Cooking Light has been honored with multiple industry and consumer awards including: IACP Cookbook Award, Eddie Awards Gold Winner, AdWeek Hot List: Top 10 Magazines, Amazon.com’s 4th Most popular subscription and MIN “Most Notable Launch of the Past Two Decades”.

Cooking Light‘s brand power extends beyond the pages of the magazine, being named a 2009 Official Honoree by the prestigious Webby Awards.